PRIVACY POLICY
THE FRAN HAASCH LAW GROUP ACCIDENT & INJURY LAWYERS
Effective Date: August 14, 2025
This Privacy Policy (“Policy”) describes how The Fran Haasch Law Group Accident & Injury Lawyers (“we,” “us,” “our,” or “the Firm”) collects, uses, discloses, and protects information obtained from and about visitors to our website, www.lawfran.com (the “Website”), and users of our services. This Policy is provided in accordance with applicable federal and state privacy laws, including Florida Statutes and the Florida Constitution’s right to privacy provisions. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Policy and our Terms of Use.
1. SCOPE AND APPLICATION
This Policy applies to all information collected through our Website, our mobile applications if any, email communications, and any other digital or electronic communications between you and the Firm. This Policy does not apply to information collected offline or through other means, including information collected through any other website operated by third parties or any third party applications or content that may link to or be accessible from our Website. The Firm’s use of information collected through our legal services engagement is governed by our attorney-client engagement agreements and professional responsibilities under the Florida Rules of Professional Conduct.
2. INFORMATION WE COLLECT
Automatically Collected Information
When you visit our Website, our servers and third-party technologies automatically collect certain information about your visit. This information includes your Internet Protocol (IP) address, domain name, browser type and version, operating system, device characteristics including screen resolution, color depth, hardware concurrency, device memory, and pixel ratio. We also collect information about your browsing behavior, including the pages you view, the time and date of your visit, the time spent on each page, the referring website that directed you to our Website, and other clickstream data.
Our Website employs sophisticated attribution and analytics technologies that collect additional technical information to enhance our understanding of user behavior and marketing effectiveness. This includes device fingerprinting data such as canvas fingerprints generated through HTML5 canvas element rendering, WebGL vendor and renderer information obtained through graphics processing analysis, audio context parameters from your device’s audio processing capabilities, font enumeration detecting installed typefaces on your system, touch support capabilities, timezone settings, platform information, and browser plugin configurations. These technologies create a unique or semi-unique identifier for your device that persists across browsing sessions.
We utilize persistent identifiers to track your interactions with our Website over time. These include a Visitor ID that remains active for up to seven hundred thirty (730) days and Session IDs that expire after thirty (30) minutes of inactivity. We also collect and process various third-party tracking identifiers including Google Click IDs (GCLID), Facebook Click IDs (FBCLID), and Microsoft Click IDs (MSCLKID) when you arrive at our Website through paid advertising campaigns.
Information You Voluntarily Provide
We collect information that you voluntarily provide to us when you express interest in obtaining information about our legal services, request a consultation, submit forms on our Website, subscribe to our communications, or otherwise contact us. This information typically includes your name, email address, telephone number, mailing address, and any other information you choose to provide in form fields or free-text communications. When you submit case-related information through our consultation forms, we collect details about your legal matter, including but not limited to accident details, injury descriptions, insurance information, and other relevant circumstances.
Marketing Attribution and Analytics Data
Our Website employs comprehensive marketing attribution tracking to understand the effectiveness of our marketing efforts and improve our services. This includes collecting UTM parameters (source, medium, campaign, term, and content identifiers), landing page URLs and page paths, referral source information, and detailed multi-touch attribution data that tracks your entire journey across multiple sessions and interactions with our Website. We maintain records of conversion events, including form submissions, phone calls, and other designated interactions, along with calculated conversion values for internal analytics purposes.
3. HOW WE USE YOUR INFORMATION
Provision of Legal Services
We use the information we collect primarily to respond to your inquiries, evaluate potential legal matters, provide legal services to our clients, communicate with you about your case or potential case, and fulfill our professional and ethical obligations as attorneys licensed to practice law in Florida. This includes using your contact information to schedule consultations, send important updates about your matter, and maintain required records under applicable rules of professional conduct.
Website Operations and Improvement
We use automatically collected information to ensure the proper functioning, security, and integrity of our Website, analyze Website traffic and usage patterns to improve user experience, detect and prevent fraudulent or unauthorized access, diagnose technical problems and maintain Website performance, and customize content based on user preferences and behaviors. This operational data helps us maintain a secure and efficient digital presence while continuously improving our online services.
Marketing and Analytics
We employ collected information for various marketing and analytical purposes, including measuring the effectiveness of our advertising campaigns across multiple channels, understanding user journeys from initial contact through conversion, analyzing attribution models to optimize marketing spend, creating aggregated reports on Website usage and campaign performance, and conducting remarketing and targeted advertising through third-party platforms. Our attribution system tracks touchpoints across your entire engagement with our firm to better understand how clients find and interact with our services.
Identity Resolution and Cross-Device Tracking
We utilize sophisticated identity resolution techniques to provide a consistent experience across multiple devices and browsing sessions. This involves creating hashed versions of email addresses and phone numbers using SHA-256 encryption, matching users across devices through probabilistic and deterministic methods, maintaining confidence scores for identity matches, and correlating temporal and behavioral patterns to improve user recognition. These processes enable us to understand the complete journey of potential clients regardless of the device or browser they use to access our services.
4. HOW WE SHARE YOUR INFORMATION
Service Providers and Business Partners
We share information with third-party service providers who perform services on our behalf, including Google Cloud Platform for data storage and processing infrastructure, Google Analytics and Google Ads for marketing attribution and analytics, Meta Platforms (Facebook) for advertising attribution and remarketing, Microsoft Advertising for search marketing attribution, CallTrackingMetrics for phone call tracking and attribution, and Gravity Forms for form processing and submission handling. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
Legal Obligations and Protection of Rights
We may disclose your information when we believe in good faith that disclosure is required by law, court order, subpoena, or other legal process, necessary to protect and defend our rights, property, or safety, or the rights, property, or safety of our clients, employees, or others, necessary to investigate and prevent suspected fraud, security breaches, or other potentially illegal or harmful activities, or necessary to enforce our Terms of Use, engagement agreements, or other legal agreements. Such disclosures may be made with or without notice to you as permitted or required by law.
Business Transfers
In the event that the Firm undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy, either through email or a prominent notice on our Website.
Aggregated and De-Identified Information
We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes. This information may include statistical data about Website usage, campaign performance metrics, and general demographic information about our user base.
5. DATA RETENTION AND STORAGE
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically, visitor identifiers are retained for up to two (2) years from creation, session data is maintained for a minimum of thirty (30) days, attribution and marketing data is kept for ninety (90) days for analysis purposes, form submissions and client communications are retained indefinitely to comply with legal and professional obligations, and performance metrics and analytics data are stored for one (1) year.
Your information is stored on secure servers operated by Google Cloud Platform in the United States. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit using HTTPS/TLS protocols, hashing of sensitive personal identifiers before storage, access controls and authentication requirements for data systems, regular security assessments and updates, circuit breaker patterns for system resilience, and idempotency controls to prevent duplicate data processing.
6. COOKIES AND TRACKING TECHNOLOGIES
Cookie Usage
Our Website uses cookies, which are small text files placed on your device to collect standard internet log information and visitor behavior information. We use both session cookies that expire when you close your browser and persistent cookies that remain on your device for a specified period. These cookies serve various purposes including maintaining your session state during Website visits, storing your preferences and settings, enabling certain Website functionality and features, and collecting analytics and attribution data.
Local Storage and Session Storage
In addition to cookies, we utilize browser local storage and session storage mechanisms to maintain persistent identifiers and cache certain data for performance optimization. Local storage items may include visitor identifiers, attribution data, fingerprint caches for performance optimization, and user preferences. Session storage contains temporary session identifiers and form progress data. Unlike cookies, local storage and session storage data is not automatically transmitted to our servers with each request but is accessed by JavaScript code running on our Website.
Third-Party Tracking Technologies
Our Website incorporates tracking technologies operated by third parties, including Google Analytics for usage analytics, Google Ads conversion tracking, Facebook Pixel for advertising attribution, and Microsoft Advertising UET tags. These third parties may use cookies, web beacons, and similar technologies to collect information about your activities on our Website and other websites to provide you with targeted advertising based on your browsing activities and interests.
7. YOUR PRIVACY RIGHTS
Rights Under Florida Law
Under Florida law and the Florida Constitution’s express right to privacy, you have certain rights regarding your personal information. You have the right to request access to the personal information we hold about you and receive a copy of such information in a commonly used electronic format. You may request that we correct any inaccurate or incomplete personal information we maintain about you. Subject to certain exceptions for legal and professional obligations, you may request that we delete your personal information from our systems. You have the right to object to certain processing of your personal information and to opt out of certain data collection and use practices.
Exercising Your Rights
To exercise any of these rights, please contact our Privacy Officer at info@lawfran.com or by calling (727) 784-8191. When making a request, please provide sufficient information to allow us to identify you and describe your request with sufficient detail to allow us to properly understand, evaluate, and respond. We may need to verify your identity before processing your request, which may involve requesting additional information from you. We will respond to your request within thirty (30) days of receipt, though complex requests may require additional time.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, disclose, and sell, the right to request deletion of your personal information, the right to opt out of the sale of your personal information (though we do not sell personal information), and the right to non-discrimination for exercising your privacy rights. California residents may exercise these rights by contacting us using the methods described above.
Do Not Track Signals
Our Website does not currently respond to Do Not Track (DNT) signals transmitted by web browsers. However, you may opt out of certain tracking through the mechanisms described in the Opt-Out Procedures section below. Please note that there is no consistent industry standard for compliance with DNT signals at this time.
8. OPT-OUT PROCEDURES
You have several options to limit or opt out of our data collection and processing activities. You may configure your browser to refuse all cookies or to alert you when cookies are being sent, though this may affect Website functionality. You may disable JavaScript in your browser, though this will significantly limit Website features and functionality. You may clear your browser’s local storage and session storage to remove persistent identifiers. To opt out of marketing communications, you may email info@lawfran.com with “UNSUBSCRIBE” in the subject line or follow the unsubscribe instructions in any marketing email we send.
For comprehensive opt-out of our tracking and analytics systems, please submit a request to info@lawfran.com specifying the scope of your opt-out preference. Please note that opting out of certain data collection practices may affect our ability to provide you with requested services or information about our legal services. Even if you opt out of marketing and analytics tracking, we may still collect certain information for essential Website operations, security purposes, and legal compliance.
9. CHILDREN’S PRIVACY
Our Website and services are not directed to individuals under the age of eighteen (18), and we do not knowingly collect personal information from children under eighteen (18). If we become aware that we have collected personal information from a child under eighteen (18) without parental consent, we will take steps to delete such information from our systems as soon as practicable. If you believe we may have collected information from a child under eighteen (18), please contact us immediately at info@lawfran.com.
10. SECURITY MEASURES
We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include but are not limited to encryption of sensitive data both in transit and at rest, secure hashing algorithms for personal identifiers, multi-factor authentication for system access, regular security assessments and penetration testing, employee training on data protection and privacy, incident response procedures for potential breaches, and physical security controls for our offices and data systems.
Despite our security measures, no electronic transmission over the Internet or information storage technology can be guaranteed to be completely secure. We cannot guarantee the absolute security of your information. In the event of a data breach that compromises your personal information, we will notify you in accordance with applicable law and take appropriate remedial measures.
11. INTERNATIONAL VISITORS
Our Website is operated in the United States and is intended for users located in the United States. If you are accessing our Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection laws of the United States may differ from those of your country of residence. By using our Website, you consent to the transfer of your information to the United States and the processing of that information as described in this Policy.
12. THIRD-PARTY WEBSITES AND SERVICES
Our Website may contain links to third-party websites, services, or applications that are not operated or controlled by us. This Policy does not apply to the privacy practices of those third parties. We are not responsible for the content, privacy policies, or practices of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services that you visit or use.
13. AUTOMATED DECISION-MAKING
We use automated systems to process certain information and make determinations that may affect your experience with our Website and services. These automated processes include attribution modeling to classify traffic sources and marketing channels, identity resolution algorithms to match users across devices and sessions, conversion value calculations for analytics purposes, bot detection to prevent fraudulent or automated interactions, and lead scoring for prioritizing consultation requests. You have the right to request human review of any automated decision that significantly affects you. To request such review, please contact our Privacy Officer using the contact information provided below.
14. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or modify this Policy at any time in response to changes in law, technology, or our business practices. When we make material changes to this Policy, we will notify you by updating the “Effective Date” at the top of this Policy and, for material changes, providing additional notice such as adding a statement to our Website homepage or sending you an email notification if we have your email address on file. Your continued use of our Website after any changes to this Policy constitutes your acceptance of such changes. We encourage you to periodically review this Policy to stay informed about how we collect, use, and protect your information.
15. CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Policy or our privacy practices, please contact our Privacy Officer:
Privacy Officer
The Fran Haasch Law Group Accident & Injury Lawyers
1275 Nebraska Avenue
Palm Harbor, Florida 34683
Telephone: (727) 784-8191
Email: info@lawfran.com
For general inquiries about our legal services, please contact us through our main office number or through the contact forms on our Website. Please do not include sensitive or confidential information in emails sent to the privacy email address, as this address is for privacy-related matters only.
16. LEGAL BASIS FOR PROCESSING
We process your personal information under several legal bases recognized under applicable privacy laws. We process information based on your consent for marketing communications, newsletter subscriptions, and optional analytics cookies. We rely on our legitimate interests for Website operations, security measures, service improvements, and business analytics where such processing does not override your fundamental rights and freedoms. We process information as necessary for the performance of contracts when providing legal services to our clients. We process certain information to comply with our legal obligations under federal and state laws, court orders, and professional conduct rules.
17. SPECIAL NOTICE FOR NEVADA RESIDENTS
Nevada residents have the right to opt out of the sale of certain personal information to third parties. We do not currently sell personal information as defined under Nevada law. If you are a Nevada resident and would like to exercise this right, please contact us at info@lawfran.com with “Nevada Opt-Out” in the subject line.
18. ACCESSIBILITY
We are committed to ensuring that our privacy practices are accessible to all individuals, including those with disabilities. If you need this Policy in an alternative format or have difficulty accessing or understanding any part of this Policy, please contact us at the phone number or email address provided above, and we will provide assistance.
19. SEVERABILITY
If any provision of this Policy is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions of this Policy shall continue in full force and effect. The invalid, illegal, or unenforceable provision shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable while preserving the original intent of the provision to the greatest extent possible.
20. GOVERNING LAW
This Policy and any disputes related to this Policy or our privacy practices shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles. Any legal action or proceeding arising out of or relating to this Policy shall be brought exclusively in the state or federal courts located in Pinellas County, Florida, and you consent to the personal jurisdiction and venue of such courts.
Last Updated: August 14, 2025
© 2025 The Fran Haasch Law Group Accident & Injury Lawyers. All Rights Reserved.
